FEATURED WEB PROJECT
ALEN AMERICAS CAMPAIGN
This is a multi-lingual site for a corporation that manufactures and distributes household cleaning supplies. There’s a good bit of animation on it and it accomplishes many things. Here is a list of some of the features and challenges we were asked to address during this site's design, production and during ongoing maintenance:
- Create a professional look and feel
- Multi-lingual – Latin people are as familiar with this brand as we are with Clorox and since there are so many Latin people in the household services industry, this company wanted to make sure the site functioned for that demographic as well as the English speaking U.S. Consumer.
- Manufacturer coupons made available for download and print
- Ability to promote new products as they come online
- Ability to present MSDS, a mandatory disclosure document for each product
- Make the site useful by offering cleaning tips via video and text
- Present all brands to the consumer and in the context of the areas of the house where they are used
- Provide contact and about us information for consumers and retailers who might want to carry this product
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